Fenty Beauty Profltr Hydration Foundation

HYDRATING, MEDIUM TO FULL COVERAGE FOR ALL SKIN TONES.

LONGWEAR, LIGHT AS AIR.

Give it to me quick:

A first-of-its-kind hydrating longwear foundation that delivers it all, with comfortable medium to full coverage, serious staying power, and natural finish perfect for normal to dry skin; all in a groundbreaking range of 50 shades.

Tell me more:

Pro Filt’r fans have spoken, and Rihanna has listened. For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin. We’re talking natural—not dewy—like your skin just had a must-needed drink of water.

Recognizing the need for a hydrating Pro Filt’r formula that normal to dry skin types will love, Rihanna created this foundation with Grape Seed Oil and Sodium Hyaluronate to give skin the nourishing hydration it needs to stay comfortable all day. Longwear, coverage, and hydration: Now you can have it all in 50 shades; each delivered in a portable tube that makes it easy to take with you wherever you go.

Just like the original Pro Filt’r, Pro Filt’r Hydrating Longwear Foundation has a sweat and humidity resistant formula that easily builds to medium to full coverage, instantly evening out skin without clogging pores or settling into fine lines. Plus, the longwearing, light-as-air texture is undetectable on skin; so you always look like you.